Browsing All posts tagged under »visualization«

Where is Everybody? A Population Map of the USA

January 9, 2013

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An interactive population map was recently released on Gizmodo.com.  How do businesses, governments, and researchers use population maps?  MarketMAPS takes a look.    Brandon M Anderson is the mind behind this interactive digital map.  Using population data from the 2010 US Census, Brandon created a zoom-able map that represents each US resident with a single […]

Maps Within Maps

November 30, 2012

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People are getting creative with map making.  They are even making maps within maps!  MarketMAPS takes a look.    GPS technology has paved the way for new and innovative forms of map making.  Combining his passion for cycling, maps, and art, Baltimore-based artist Michael Wallace uses his bike like a paintbrush, creating maps and other […]

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012

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To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]