Browsing All posts tagged under »target marketing«

Where is Everybody? A Population Map of the USA

January 9, 2013

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An interactive population map was recently released on Gizmodo.com.  How do businesses, governments, and researchers use population maps?  MarketMAPS takes a look.    Brandon M Anderson is the mind behind this interactive digital map.  Using population data from the 2010 US Census, Brandon created a zoom-able map that represents each US resident with a single […]

Census Data Shows The Best Places to Find Jobs

December 19, 2012

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Newly released census data can help out-of-work Americans find jobs in a few of Florida’s best cities.  It can also help businesses locate new customers and new employees.  MarketMAPS takes a look.    According to recently publicized census data, Tallahassee is one of the best places for young people to find work in all of […]

Wedding Bells and Dollar Signs: Businesses that Target Married Couples

November 27, 2012

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MarketMAPS shows you which businesses benefit most from targeting married couples.     A majority of married couples in the US consist of two working individuals.  With man and wife employed full-time, chances are most couples don’t have enough time to spend on home repairs and household chores.  This has made targeting married couples a […]

Targeting Diversity in Your Direct Mail

November 20, 2012

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Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

Comparing Demographics in America’s Biggest Cities

November 13, 2012

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America is changing.  We are quickly becoming a very diverse nation, and most of these changes are occurring in our big cities.  MarketMAPS looks at the demographic makeup of some of America’s biggest metropolitan areas.    Seattle, Washington Between 2000 and 2010, Seattle’s population grew about 11 percent, to 3.4 million people.  For those areas […]

The Most Demographically Diverse US Cities

October 9, 2012

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America is becoming an increasingly diverse nation.  Many suggest that within the next 50 years, the US will become a majority-minority country.  What does this mean for businesses?  MarketMAPS takes a look at the US’s most demographically diverse cities.  A new study from Pennsylvania State University’s Sociology department has pointed out the steep increase in […]