Browsing All posts tagged under »target demographic«

Marketing Basics: Targeting Direct Mail

December 11, 2012

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Today, MarketMAPS gives you a brief lesson in marketing basics.  Use these tips to create an effective, targeted direct mail campaign.    Direct mail may seem like an ancient, almost out-of-date tool for marketers, but it has endured so long because it is still one of the most effective ways to communicate with customers.  If […]

Marketing Basics: What Are Demographics

October 25, 2012

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If your business is in the early stages of developing a marketing plan, MarketMAPS is here to help.  Today we address some basic marketing questions: what are demographics and how can they help your business? Demographics refer to various population characteristics used in government, marketing, and opinion research.  Have you ever filled out the US […]