Browsing All posts tagged under »race«

The Word of 2012: ‘Demographics’

January 3, 2013

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2012 was an amazing year!  Demographics affected everything from the elections to the housing market.  MarketMAPS takes a look at the large impact of demographics on the US in 2012.    2012 marked the first year in US history where more babies of minority status were born than white babies.  This trend of increasing racial […]

Targeting Diversity in Your Direct Mail

November 20, 2012

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Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

How Businesses Benefit from Demographic Targeting

July 27, 2012

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MarketMAPS publishes the most accurate demographic maps available.  Although, many businesses still don’t know how to use demographic maps or what purposes they serve.  Many companies are unaware of the benefits of using demographic targeting in their business strategies.  Today, MarketMAPS explores how businesses benefit from demographic maps and demographic targeting.  So, take a seat and […]