Browsing All posts tagged under »psychographics«

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012

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To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]