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Browsing All posts tagged under »population demographics«
Where is Everybody? A Population Map of the USA
An interactive population map was recently released on Gizmodo.com. How do businesses, governments, and researchers use population maps? MarketMAPS takes a look. Brandon M Anderson is the mind behind this interactive digital map. Using population data from the 2010 US Census, Brandon created a zoom-able map that represents each US resident with a single […]
Will Demographics Save the Housing Market?
December 27, 2012
Even before the housing crisis hit the US, home ownership had been steadily declining. Can demographics save the ailing housing market? MarketMAPS takes a look. According to most analysts, the US housing market hit its peak in 2004. Since then, there have been fewer and fewer homeowners in the US. The housing crisis, which […]
Measuring Intangibles: Determining the Psychographics of Your Customers
November 29, 2012
To get a fuller picture of who your customers are, you have to dig deep. You have to know what they like, how they behave, and what they value. MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers. To target a specific market, you have to look at […]
Demographics and Elections
October 30, 2012
Election Day in the US is just 1 week away! Today, MarketMAPS takes a look at American demographic trends, and how they can affect the outcome of this year’s elections. America is becoming increasingly diverse. Last year, more minority-race babies were born than white American babies. This is a strong indication that, within perhaps 1 […]
Marketing Basics: What Are Demographics
October 25, 2012
If your business is in the early stages of developing a marketing plan, MarketMAPS is here to help. Today we address some basic marketing questions: what are demographics and how can they help your business? Demographics refer to various population characteristics used in government, marketing, and opinion research. Have you ever filled out the US […]
Grow Your Sales Territories
October 23, 2012
Growing your sales territories takes a combination of patience, persistence, motivation, and the right sales people. MarketMAPS shares some tips to help your sales territories grow. Don’t be afraid to prospect new accounts and new business. Have confidence in your products and services. Go after new accounts and new business. And don’t fear rejection; it […]
The Most Demographically Diverse US Cities
October 9, 2012
America is becoming an increasingly diverse nation. Many suggest that within the next 50 years, the US will become a majority-minority country. What does this mean for businesses? MarketMAPS takes a look at the US’s most demographically diverse cities. A new study from Pennsylvania State University’s Sociology department has pointed out the steep increase in […]
2 Things to Help You Find a Better Business Location
September 27, 2012
Looking for a new business location? Take a look at the 2 things that MarketMAPS suggests will help you find the best site for your business. Finding the right business location can be tricky, but not if you know what to look for. The first thing to consider should be obvious: Demographics. If your […]
MarketMAPS Blog 
January 9, 2013
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