Browsing All posts tagged under »Marketing«

Will Demographics Save the Housing Market?

December 27, 2012

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Even before the housing crisis hit the US, home ownership had been steadily declining.  Can demographics save the ailing housing market?  MarketMAPS takes a look.    According to most analysts, the US housing market hit its peak in 2004.  Since then, there have been fewer and fewer homeowners in the US.  The housing crisis, which […]

Marketing Basics: Targeting Direct Mail

December 11, 2012

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Today, MarketMAPS gives you a brief lesson in marketing basics.  Use these tips to create an effective, targeted direct mail campaign.    Direct mail may seem like an ancient, almost out-of-date tool for marketers, but it has endured so long because it is still one of the most effective ways to communicate with customers.  If […]

How to Reach Male Shoppers This Holiday Season

December 5, 2012

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Reaching your target customers means knowing where they spend most of their time, and establishing a presence there.  MarketMAPS gives you tips for reaching male shoppers this holiday season.    As many businesses already know, you can’t market to men the same way you market to women.  Men watch different commercials, are attracted to different […]

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012

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To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]

Marketing Basics: What Are Demographics

October 25, 2012

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If your business is in the early stages of developing a marketing plan, MarketMAPS is here to help.  Today we address some basic marketing questions: what are demographics and how can they help your business? Demographics refer to various population characteristics used in government, marketing, and opinion research.  Have you ever filled out the US […]

Grow Your Sales Territories

October 23, 2012

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Growing your sales territories takes a combination of patience, persistence, motivation, and the right sales people.  MarketMAPS shares some tips to help your sales territories grow.  Don’t be afraid to prospect new accounts and new business.  Have confidence in your products and services.  Go after new accounts and new business.  And don’t fear rejection; it […]

Traffic Counts Show You Where to Advertise

October 18, 2012

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If you advertise outdoors, you may want to spend time with a traffic counts map to find the best places for your advertisements.  MarketMAPS takes a look at how traffic counts data can help you select better advertising locations.  Traffic counts are a relatively simple thing.  A traffic count measures the average volume of traffic […]