Browsing All posts tagged under »diversity«

Targeting Diversity in Your Direct Mail

November 20, 2012


Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

Comparing Demographics in America’s Biggest Cities

November 13, 2012


America is changing.  We are quickly becoming a very diverse nation, and most of these changes are occurring in our big cities.  MarketMAPS looks at the demographic makeup of some of America’s biggest metropolitan areas.    Seattle, Washington Between 2000 and 2010, Seattle’s population grew about 11 percent, to 3.4 million people.  For those areas […]

The Most Demographically Diverse US Cities

October 9, 2012


America is becoming an increasingly diverse nation.  Many suggest that within the next 50 years, the US will become a majority-minority country.  What does this mean for businesses?  MarketMAPS takes a look at the US’s most demographically diverse cities.  A new study from Pennsylvania State University’s Sociology department has pointed out the steep increase in […]