Browsing All posts tagged under »direct mail«

Marketing Basics: Targeting Direct Mail

December 11, 2012


Today, MarketMAPS gives you a brief lesson in marketing basics.  Use these tips to create an effective, targeted direct mail campaign.    Direct mail may seem like an ancient, almost out-of-date tool for marketers, but it has endured so long because it is still one of the most effective ways to communicate with customers.  If […]

Targeting Diversity in Your Direct Mail

November 20, 2012


Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

Location Maps Dramatically Increase Response Rates

August 31, 2012


As many marketers already know, direct mail generates some great responses.  Although many companies are turning to solely digital, direct email campaigns, direct mail is still a popular choice for marketers and advertisers.  If your business sends out direct mail, then this article is for you.  MarketMAPS shows you how including a location map in […]

Why Postal Addresses are Still Relevant for Marketers

August 13, 2012


Times are changing.  More and more businesses are turning to email and social media campaigns to advertise and promote special offers.  But, this doesn’t mean that direct mailing (to actual postal addresses ) is no longer relevant.  In fact, direct mailing to postal addresses is even more important today.  MarketMAPS looks at what the experts have […]