Browsing All posts tagged under »demographic maps«

How to Reach Male Shoppers This Holiday Season

December 5, 2012

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Reaching your target customers means knowing where they spend most of their time, and establishing a presence there.  MarketMAPS gives you tips for reaching male shoppers this holiday season.    As many businesses already know, you can’t market to men the same way you market to women.  Men watch different commercials, are attracted to different […]

Demographics and Elections

October 30, 2012

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Election Day in the US is just 1 week away!  Today, MarketMAPS takes a look at American demographic trends, and how they can affect the outcome of this year’s elections.  America is becoming increasingly diverse.  Last year, more minority-race babies were born than white American babies.  This is a strong indication that, within perhaps 1 […]

Marketing Basics: What Are Demographics

October 25, 2012

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If your business is in the early stages of developing a marketing plan, MarketMAPS is here to help.  Today we address some basic marketing questions: what are demographics and how can they help your business? Demographics refer to various population characteristics used in government, marketing, and opinion research.  Have you ever filled out the US […]