Browsing All posts tagged under »customer«

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012


To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]

Producing Refined Sales Territories

September 7, 2012


A lot of effort goes into creating refined sales territories.  But, the benefits that your business can reap from well-organized territories are well worth the work you put in.  Today, MarketMAPS takes you through the process of creating effective sales territories for your business.  Refine your territories with these tips.    Step 1 – Map […]