Browsing All posts tagged under »Apple«

Accuracy Matters, Just Ask Apple Maps

November 1, 2012


After a long period of silence, Apple has finally opened up about its sub-par map application for iOS6.  MarketMAPS takes a look at what Apple has learned from releasing a product that doesn’t quite meet expectations.    When Apple released its mapping application using its own data sources rather than relying on Google Maps data, […]

US Senator Raises Concerns over Apple’s 3D Maps

July 3, 2012


The advanced mapping technology used by companies like Apple and Google to create their recently revealed 3D maps has stirred up some controversy in Washington .  A New York Senator has raised concerns over Apple and Google’s “military-grade spy planes” and their powerful 3D mapping techniques.  As a publisher of some of the most detailed geographic […]

Apple Campus 2 Project

March 15, 2012


This month, Apple has submitted a revised plan for the Apple Campus 2 project to the city of Cupertino.   Apple plans to replace its existing offices and research building in Cupertino, California in order to create the new Apple Campus 2. Ironically enough, most of this 175 acre area is located on the former […]

A World of Apple

March 8, 2012


Since the opening of their first store in Tyson Corner, Virginia, in 2001, Apple has taken leaped across waters and planted itself in 14 countries around the world. And they don’t all stay within the realm of your standard brick and mortars, some of Apple’s stores are so lavish, they require their own amphitheaters…others aren’t […]

What’s at Stake for Microsoft’s Windows 8?

February 28, 2012


Will the unveiling of a demo version of the new Windows 8 software help keep Microsoft afloat? Since the release of its first Windows operating system in 1985, Microsoft has remained central to the personal computer revolution.  Today, however, Microsoft is struggling to keep up in the mobile device market, where companies like Apple Inc. […]

“The Man Who Lived On His Bike” – The Perfect Branding Tool

February 8, 2012


How do businesses utilize a montage of a nude man shaving while riding his bike? A three minute short film called “The Man Who Lived On His Bike” depicts literally just that. Guillaume Blanchet spends 382 days riding his bike through the streets of Montreal, living each moment of normal every day life above two […]

Taking the Road Less Traveled

November 3, 2011


The Road Not Taken – Robert Frost “Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.”   You’ve read it in class…or not. If not, you’ve at least heard of the poem. People recite Robert Frost’s The Road Not Taken because its […]