Browsing All Posts filed under »target«

Comparing Demographics in America’s Biggest Cities

November 13, 2012

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America is changing.  We are quickly becoming a very diverse nation, and most of these changes are occurring in our big cities.  MarketMAPS looks at the demographic makeup of some of America’s biggest metropolitan areas.    Seattle, Washington Between 2000 and 2010, Seattle’s population grew about 11 percent, to 3.4 million people.  For those areas […]

The Geography of the All-Important Latino Vote

November 6, 2012

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There has been a large emphasis this election year on the “minority” and “Latino” votes.  With America becoming an increasingly diverse nation, minority votes have become even more important in deciding who is sent to the White House.  MarketMAPS takes a look at the geography of the all-important Latino vote.    The rising impact of […]

The Most Demographically Diverse US Cities

October 9, 2012

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America is becoming an increasingly diverse nation.  Many suggest that within the next 50 years, the US will become a majority-minority country.  What does this mean for businesses?  MarketMAPS takes a look at the US’s most demographically diverse cities.  A new study from Pennsylvania State University’s Sociology department has pointed out the steep increase in […]

How to Start Targeting your Clients

September 11, 2012

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The process of studying potential customers doesn’t have to be complicated or expensive, but it is very important.  Identifying the people that are most likely to respond to your direct mail, take advantage of your offers, and buy your products can improve your business exponentially.  Since there are more than a few businesses that don’t […]