Browsing All Posts filed under »marketing«

Marketing Basics: Targeting Direct Mail

December 11, 2012

0

Today, MarketMAPS gives you a brief lesson in marketing basics.  Use these tips to create an effective, targeted direct mail campaign.    Direct mail may seem like an ancient, almost out-of-date tool for marketers, but it has endured so long because it is still one of the most effective ways to communicate with customers.  If […]

How to Reach Male Shoppers This Holiday Season

December 5, 2012

0

Reaching your target customers means knowing where they spend most of their time, and establishing a presence there.  MarketMAPS gives you tips for reaching male shoppers this holiday season.    As many businesses already know, you can’t market to men the same way you market to women.  Men watch different commercials, are attracted to different […]

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012

0

To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]

Wedding Bells and Dollar Signs: Businesses that Target Married Couples

November 27, 2012

0

MarketMAPS shows you which businesses benefit most from targeting married couples.     A majority of married couples in the US consist of two working individuals.  With man and wife employed full-time, chances are most couples don’t have enough time to spend on home repairs and household chores.  This has made targeting married couples a […]

Targeting Diversity in Your Direct Mail

November 20, 2012

0

Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

Comparing Demographics in America’s Biggest Cities

November 13, 2012

0

America is changing.  We are quickly becoming a very diverse nation, and most of these changes are occurring in our big cities.  MarketMAPS looks at the demographic makeup of some of America’s biggest metropolitan areas.    Seattle, Washington Between 2000 and 2010, Seattle’s population grew about 11 percent, to 3.4 million people.  For those areas […]

Marketing Basics: What Are Demographics

October 25, 2012

0

If your business is in the early stages of developing a marketing plan, MarketMAPS is here to help.  Today we address some basic marketing questions: what are demographics and how can they help your business? Demographics refer to various population characteristics used in government, marketing, and opinion research.  Have you ever filled out the US […]