Browsing All Posts filed under »Demographics«

Where is Everybody? A Population Map of the USA

January 9, 2013

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An interactive population map was recently released on Gizmodo.com.  How do businesses, governments, and researchers use population maps?  MarketMAPS takes a look.    Brandon M Anderson is the mind behind this interactive digital map.  Using population data from the 2010 US Census, Brandon created a zoom-able map that represents each US resident with a single […]

The Word of 2012: ‘Demographics’

January 3, 2013

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2012 was an amazing year!  Demographics affected everything from the elections to the housing market.  MarketMAPS takes a look at the large impact of demographics on the US in 2012.    2012 marked the first year in US history where more babies of minority status were born than white babies.  This trend of increasing racial […]

Will Demographics Save the Housing Market?

December 27, 2012

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Even before the housing crisis hit the US, home ownership had been steadily declining.  Can demographics save the ailing housing market?  MarketMAPS takes a look.    According to most analysts, the US housing market hit its peak in 2004.  Since then, there have been fewer and fewer homeowners in the US.  The housing crisis, which […]

Marketing Basics: Targeting Direct Mail

December 11, 2012

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Today, MarketMAPS gives you a brief lesson in marketing basics.  Use these tips to create an effective, targeted direct mail campaign.    Direct mail may seem like an ancient, almost out-of-date tool for marketers, but it has endured so long because it is still one of the most effective ways to communicate with customers.  If […]

How to Reach Male Shoppers This Holiday Season

December 5, 2012

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Reaching your target customers means knowing where they spend most of their time, and establishing a presence there.  MarketMAPS gives you tips for reaching male shoppers this holiday season.    As many businesses already know, you can’t market to men the same way you market to women.  Men watch different commercials, are attracted to different […]

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012

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To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]

Wedding Bells and Dollar Signs: Businesses that Target Married Couples

November 27, 2012

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MarketMAPS shows you which businesses benefit most from targeting married couples.     A majority of married couples in the US consist of two working individuals.  With man and wife employed full-time, chances are most couples don’t have enough time to spend on home repairs and household chores.  This has made targeting married couples a […]