Browsing All Posts filed under »data«

Where is Everybody? A Population Map of the USA

January 9, 2013

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An interactive population map was recently released on Gizmodo.com.  How do businesses, governments, and researchers use population maps?  MarketMAPS takes a look.    Brandon M Anderson is the mind behind this interactive digital map.  Using population data from the 2010 US Census, Brandon created a zoom-able map that represents each US resident with a single […]

Will Demographics Save the Housing Market?

December 27, 2012

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Even before the housing crisis hit the US, home ownership had been steadily declining.  Can demographics save the ailing housing market?  MarketMAPS takes a look.    According to most analysts, the US housing market hit its peak in 2004.  Since then, there have been fewer and fewer homeowners in the US.  The housing crisis, which […]

How Businesses Use Carrier Routes

August 17, 2012

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For businesses that are familiar with direct mailing and delivery route planning, carrier routes are a valuable resource.  Some businesses, however, don’t know the difference between a carrier route, a ZIP Code, and a ZIP+4.  What’s the difference between a carrier route and other postal geographies, and how can carrier routes help your business?  Today, MarketMAPS explains a little […]

Which ZIP Codes Spend the Most on Fine Dining

August 6, 2012

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Businesses often look at demographic data based on ZIP Codes.  This gives them a good idea of the ages, genders, and incomes of their customers, and also helps them understand variations between neighborhoods.  An article recently published by the Birmingham Business Journal shows which ZIP Codes in their city spend the most on fine dining.  MarketMAPS […]

Maps vs. GPS

July 31, 2012

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Online maps and GPS’s may be the preferred tools for navigation, but paper maps still have their place.  While GPS devices display accurate and detailed transportation routes, physical maps provide you with choices and a bigger picture.  MarketMAPS takes a look at the pros and cons of both maps and GPS devices.    One wilderness enthusiast […]

Census Report Reveals Varying Degrees of US Internet Access

July 25, 2012

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A recent report released by the US Census Bureau shows the varying degrees of internet access across the US.  Based on the 2010 Census, about 75% of homes in the US have internet access—although some states are well above (and below) that number.  MarketMAPS takes a look at the US’s internet access and how knowing […]

Digital Maps of New York Display Green Data

July 20, 2012

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Maps reveal important information.  They visually represent data better than data sheets or lists.  NYC Digital recently published an assortment of New York City digital maps, displaying various green data across the city.  MarketMAPS  takes a look at these digital maps and what kind of information they reveal.    NYC Digital is part of the […]