Browsing All Posts filed under »Business«

Business Locations: Which Businesses Will Be Affected Most By Climate Change

December 7, 2012

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The geographic location of your business is important, especially when that location makes it possible for you to grow, farm, or create your product.  But with rising sea levels and record-high temperatures, many industries are becoming threatened.  MarketMAPS looks at the businesses that will be affected most by climate change.    Coffee There are only […]

What Makes Texas the Best State For Businesses?

December 6, 2012

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Looking to relocate to a business-friendly state?  MarketMAPS looks at why Texas is considered the best state for businesses.    Texas has done it again.  According to a CNBC study, Texas is the best state for businesses…and has been for the last three years.  The CNBC rating comes from a score in ten different categories, […]

Measuring Intangibles: Determining the Psychographics of Your Customers

November 29, 2012

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To get a fuller picture of who your customers are, you have to dig deep.  You have to know what they like, how they behave, and what they value.  MarketMAPS shows you how to measure some important, intangible factors: the psychographics of your customers.   To target a specific market, you have to look at […]

Wedding Bells and Dollar Signs: Businesses that Target Married Couples

November 27, 2012

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MarketMAPS shows you which businesses benefit most from targeting married couples.     A majority of married couples in the US consist of two working individuals.  With man and wife employed full-time, chances are most couples don’t have enough time to spend on home repairs and household chores.  This has made targeting married couples a […]

Targeting Diversity in Your Direct Mail

November 20, 2012

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Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

Asking the Right Questions About Your Potential Business Site

November 15, 2012

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Ask any professional.  They will tell you that location is the single most important thing in a business.  MarketMAPS shows you the right questions to ask when you’re choosing a new business site.    There are so many things to consider when selecting a new business site.  The size of the site, the direction the […]

4 Ways to Reinvent Your Business

November 9, 2012

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Citibank recently surveyed small businesses and asked how they were planning on reinventing themselves in 2013.  MarketMAPS takes a look at some of the top ways these small businesses are changing things up.      53% of small business owners say they have stayed afloat by reinventing their business.  Maybe it’s time you took an […]