Browsing All Posts filed under »advertising«

Marketing Basics: Targeting Direct Mail

December 11, 2012

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Today, MarketMAPS gives you a brief lesson in marketing basics.  Use these tips to create an effective, targeted direct mail campaign.    Direct mail may seem like an ancient, almost out-of-date tool for marketers, but it has endured so long because it is still one of the most effective ways to communicate with customers.  If […]

How to Reach Male Shoppers This Holiday Season

December 5, 2012

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Reaching your target customers means knowing where they spend most of their time, and establishing a presence there.  MarketMAPS gives you tips for reaching male shoppers this holiday season.    As many businesses already know, you can’t market to men the same way you market to women.  Men watch different commercials, are attracted to different […]

Targeting Diversity in Your Direct Mail

November 20, 2012

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Changing demographics means new opportunities for your business.  MarketMAPS shows you how you can use direct mail to target an increasingly diverse customer base.    It’s indisputable: the US is becoming increasingly diverse.  If demographic trends are correct, America may become a majority-minority nation within the next 50 years.  How can your business cater to […]

Traffic Counts Show You Where to Advertise

October 18, 2012

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If you advertise outdoors, you may want to spend time with a traffic counts map to find the best places for your advertisements.  MarketMAPS takes a look at how traffic counts data can help you select better advertising locations.  Traffic counts are a relatively simple thing.  A traffic count measures the average volume of traffic […]

Location Maps Dramatically Increase Response Rates

August 31, 2012

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As many marketers already know, direct mail generates some great responses.  Although many companies are turning to solely digital, direct email campaigns, direct mail is still a popular choice for marketers and advertisers.  If your business sends out direct mail, then this article is for you.  MarketMAPS shows you how including a location map in […]

The Most Popular Restaurants by Demographic

August 29, 2012

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Choosing a restaurant for dinner is always an exercise in patience and persuasion.  Men, women, older and younger people all have their preferred destinations for fine dining.  Recently, Nation’s Restaurant News released some of the most popular restaurants in the US.  Interestingly enough, they also included a demographic breakdown explaining who is eating at which […]

How Businesses Use Carrier Routes

August 17, 2012

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For businesses that are familiar with direct mailing and delivery route planning, carrier routes are a valuable resource.  Some businesses, however, don’t know the difference between a carrier route, a ZIP Code, and a ZIP+4.  What’s the difference between a carrier route and other postal geographies, and how can carrier routes help your business?  Today, MarketMAPS explains a little […]