The Geography of the All-Important Latino Vote

Posted on November 6, 2012


There has been a large emphasis this election year on the “minority” and “Latino” votes.  With America becoming an increasingly diverse nation, minority votes have become even more important in deciding who is sent to the White House.  MarketMAPS takes a look at the geography of the all-important Latino vote. 


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The rising impact of the Latino vote is well-documented. Earlier this month the Pew Hispanic Center reported that a record 23.7 million Latinos will be eligible to vote in the 2012 election — representing roughly 11 percent of the country’s electorate. Pew also presented a map that parcels out the Latino vote.


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Not surprisingly, Obama has done well among those battleground states that have large Latino populations–Florida, New Mexico, Colorado, Nevada.  His slogan, “Yes, we can” pays homage to Cesar Chavez and he even speaks Spanish in an ad targeting immigrant voters.  Polls indicate that he has a 44-point advantage over Romney in the Latino community.


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With such a large lead, the only question that remains is whether or not the large amount of Latino voters that can vote, will vote.  In recent elections the demographic group has hovered around the 50-percent turnout rate. Only 9.7 million of 19.5 million eligible Hispanics voted in 2008, for instance.


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Both Governor Romney and President Obama have targeted various demographic segments to try and gain a lead in the polls—women, Latinos, and low-income households just to name a few.  Targeting the right demographics is essential in both politics and in business.  If your business needs help locating customers of a certain age, race, or income level, MarketMAPS can help.

We offer the highest quality demographic maps of anywhere in the US.  Specify your map coverage area and choose from 1000’s of demographic variables to display on your map. 


Contact MarketMAPS today.  Our demographic maps can help you target the right customers for your advertisements, marketing, and more

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