Traffic Counts Show You Where to Advertise

Posted on October 18, 2012


If you advertise outdoors, you may want to spend time with a traffic counts map to find the best places for your advertisements.  MarketMAPS takes a look at how traffic counts data can help you select better advertising locations. 

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Traffic counts are a relatively simple thing.  A traffic count measures the average volume of traffic flow over a certain street or highway.  Collected by government agencies as well as private companies, traffic counts are usually available at the city, county, and metro level.


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Advertise to Motorists

When you advertise, you obviously want to place your advertisement where people can see it.  Well, when you’re advertising outside (say on a billboard, store sign, or poster), you aren’t just advertising to the people that walk by.  Your advertisement can be seen by both pedestrians and motorists.


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Find the Best Locations for your Ads

Next time you advertise outdoors, use a traffic counts map to find the best locations to place your advertisement.  Face your signs and ads towards busy intersections.  This will increase the visibility of your business and help you reach more people with your ad.


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If your business is looking for the most accurate, up-to-date traffic counts maps, consult MarketMAPS.  Using data from MPSI, MarketMAPS offers the most accurately aligned traffic counts maps of anywhere in the US.  Use our traffic counts maps to find the best places to advertise, to plan delivery routes, and much more.


Contact MarketMAPS today and discover how our traffic counts maps can help you better manage your business

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