No matter where you are in the continental US, a Starbucks is never more than 170 miles away. MarketMAPS examines how one of the biggest American businesses has utilized geography and location strategy.
It has become a tired joke that there is a “Starbucks on every street corner.” Well, now we have the proof to back it up. According to Astronomer James R.A. Devenport’s blog, you can’t get farther than 170 miles from a Starbucks within the mainland US.
His map shows all the locations of corporate-owned Starbucks in the US (that means that the map doesn’t include the numerous franchised locations). McDonald’s boasts an even more impressive number than Starbucks’—you’re never more than 115 miles away from a McDonald’s restaurant. But what’s even more impressive about Starbucks is how many people live within 20 miles of one. According to Davenport: “more than 80% of the USA (that’s 250,000,000 people) live within 20 miles of a Starbucks.”
That may not be a Starbucks on every street corner, but it’s pretty close. While McDonald’s and Starbucks seem to have almost endless resources when it comes to establishing new business locations, you may have to choose your business location a bit more carefully. Smaller chains and smaller businesses need to be smart in choosing their business sites.
Let MarketMAPS help you select the right business location. Use our demographic maps to find how far your new business site is from your customer base. Plot the locations of competitors onto one of our maps to see how much competition you will have and how it will affect your business.