Sales Territory Strategies

Posted on September 25, 2012


There are many different ways to set up your sales territories.  MarketMAPS takes a look at a few different sales territory strategies that you can apply to your business.    

 Product Population Density

When you first design your sales territories, you should look at demographic data.  This will give you an idea of how many potential customers there are in any given area.  Knowing the amount of prospects you have in an area will help you establish territory boundaries that provide your sales reps with equal opportunity.



For smaller companies, a budget may restrict how much geography your sales territories can cover.  In these situations, you can design your sales territories around geography.  Of course, as your business grows, you will have to continually alter your geographic sales territories.

Sales Rep Input

Don’t neglect the input of your sales reps.  They give you an idea of how things are working from a field perspective.  Since the goal of any sales territory is to make both you customers and your sales reps happy, input from your reps is very important.  Sales goals may need to change; work loads may need to be adjusted.  But with constructive input from your employees, the end result will be stronger, more attractive sales territories.

Creating strong sales territories takes effort.  Luckily, MarketMAPS makes it easy to design your sales territory maps .  We map your custom boundaries and include the styles, themes, and content that you need.  Select the area you want mapped and include information such as demographics, locations, and sales data.

Contact MarketMAPS today.  We provide sales territory maps for any area in the US and the world. 

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Call Us at 1-888-434-6277


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