The Most Popular Restaurants by Demographic

Posted on August 29, 2012


Choosing a restaurant for dinner is always an exercise in patience and persuasion.  Men, women, older and younger people all have their preferred destinations for fine dining.  Recently, Nation’s Restaurant News released some of the most popular restaurants in the US.  Interestingly enough, they also included a demographic breakdown explaining who is eating at which restaurants.  Today, MarketMAPS looks at the most popular restaurants in the US and the demographic breakdown of their customers. 


The Most Popular Restaurants by Demographic

Cheesecake Factory

Casual Dining chain Cheesecake Factory topped the list as the most popular restaurant in every category of Nation’s Restaurant News survey.  It was also the most popular restaurant among women and matures (who were defined as being born in or before 1945).

P.F. Chang’s

The Asian themed restaurant got the number 2 spot as the 2nd most popular restaurant overall.  This restaurant was the most popular choice among men and Gen X-ers (those born between 1965 and 1981).









BJ’s Restaurant & Brewhouse

BJ’s (which boasts Chicago-style deep dish pizzas and an onsite brewery) took the top spot among Boomers—those born between 1946 and 1964.  This restaurant was also the favorite among people who fall into the $50,000 – $74,999 income bracket.

Bucca Di Beppo

This Italian, family-style (code for humongous portions) restaurant took the top spot among one of the highest income brackets, $75,000 – $100,000.

Knowing what is most popular among all customers is important, but knowing what is popular among a specific demographic is even more significant.  Selectively targeting your market can help your business get better responses and returns.  Target your marketing and advertising to those people who are most likely to buy your products (if you were Bucca Di Beppo, you’d be targeting those individuals who have more than a few extra dollars to spend).

MarketMAPS helps you identify and locate the customers in your target market.  We’ve been providing businesses with the most accurate demographic maps for over 25 years.  Select your area and the demographic variables you want your map to display.  Select the look and details for your map…make your demographic map exactly what you need.


Contact MarketMAPS today and discover how our demographic maps can help you better target your market

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Call Us at 1-888-434-6277


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