Postal Vision 2020 Conference: How to Save the Postal Service

Posted on June 20, 2012


The second annual Postal Vision 2020 conference was recently held in Washington DC’s L’Enfant Plaza Hotel and drew 150 attendees.  Attempting to answer exactly how the postal service can survive amidst plummeting mail volumes and an increasing reliance on digital mediums, Google executives, social media experts and some of the most passionate tech evangelists met to sort out how they could save and remake the nation’s mail delivery service.  As the leading provider of postal maps, MarketMAPS is interested in knowing what these innovative minds came up with. 


The founder of Postal Vision 2020 and Managing Director of the consultancy URSA Major Associates John Callan remarked that for the USPS to meet its full potential all stakeholders need heed both a call to reason and action. All agreed that the USPS is a big problem affecting all Americans with no easy answers. Future vision is required fueled by imagination, radical thinking, collaboration, and commitment.

The keynote speaker of the conference was Phil Simon, an author who insisted on following the new business model created by the “gang of four:” Amazon, Apple, Facebook, and Google.  As Simon describes it, “these four companies, have developed fundamentally new business models embraced by scores of companies…While rooted in emerging technologies, these firms have iconic leaders engendering a cultural mindset among employees resulting in scale, experimentation, and speed.”

America’s reliance on new digital technologies has definitely had an impact on the Post Office.  Matt Swain, Associate Director of InfoTrends’ Document Outsourcing, described the Digital Layer trends as 55 national posts throughout the world are offering e-services and all of this has ramped up since 2009. In theUnited Statesalone InfoTrends projects that 2 billion documents will be delivered to digital mailboxes by 2015.  That doesn’t paint a very bright future for the hand-written letter.

Ruth Goldway, Chairman of the Postal Regulatory Commission PRC, suggested 6 complementary and supplementary strategies that the USPS could and should pursue:

  1. Allow private sector more access to the network,
  2. Capitalize on geographic reach of the postal network (digital is fragmented but physical mail can reach every home),
  3. Leverage trusted nature of Postal Service (expand Vote by Mail service, emergency medical countermeasures, mail-in test kits),
  4. Tap intellectual capital of Postal Network (national addressing system, employees’ institutional knowledge, patent portfolio, hybrid mail, lessons from other national postal operators),
  5. Provide customers more control over the mail (high value recycling, partnered return package pick-up & drop off points, partner with mail back repair services, enhanced merchandise return), and
  6. Partnerships (federal, state, and local government agencies, credentialing services to Government customers, prize contests, retail reinvention).

Coming up with new ways to operate, and ultimately save the Post Office is not an easy task.  However, private delivery companies could truly benefit from more access to the USPS network.  MarketMAPS offers the most important postal data and maps to the businesses that need them.  Plan more efficient deliveries using MarketMAPS’s postal maps, which designate ZIP Code boundaries, Postal Carrier Routes, and much more.  MarketMAPS supplies delivery companies with the most up-to-date, accurate, CASS Certification compatible postal maps to help them design delivery routes based on postal geographies.  Carrier Route maps aid businesses that use direct mailing, allowing them to mail to whole neighborhoods and obtain a postal discount.  With our wide selection of postal maps, MarketMAPS can help you stay ahead of the competition.

Contact MarketMAPS today and discover how our postal maps can help you plan deliveries and save money.

Posted in: Business