Bizarre Business: DoodyCalls

Posted on April 10, 2012


Celebrating their 13 anniversary is DoodyCalls, a company that makes your dog’s business…their business.


It’s an odd way to make a living, but all in all, it’s a living. For just $15 per week per dog, DoodyCalls will come to your home, apartment, community, or place of business and clean up your dogs unmentionables. Sounds like a lazy dog owner’s dream doesn’t it? CEO Jacob D’Aniello stresses otherwise.


“Our customers aren’t lazy” he says, “They’re just upwardly mobile.” D’Aniello likes to compare his service to pre-made spaghetti sauce, “You could make your own…but you don’t.” Customers aren’t just paying for a clean backyard, they’re paying for leisure time. Anyone who pays for DoodyCalls’ services is saving 10 minutes of their day that they would otherwise spend picking up dog crap.

The business has not just managed to stay afloat, it’s thriving. The company’s annual revenue for 2011 was $4.5 million, a big jump from 2009’s 2.9 million- that breaks down to about 6.6 million disposed poops last year. DoodyCalls currently has 55 franchises in 22 states and are planning to open as many as 250 locations in the next decade.


Planning that many locations, let alone keeping track of the hundreds of houses that they already service takes a lot of organization. One of the best ways to keep track of a business like DoodyCalls is through geographic visual tools. MarketMAPS provides companies like theirs with accurate geography and detailed demographics in order to make doing business easy…But we can’t help out with whatever winter weather does to dog poop…you’re on your own for that one.

Click here to learn more about how MarketMAPS can help your business!


Visit us at