You’ve heard the news, only months ago, the Japanese arm of Domino’s made a statement of astronomical proportions- they want to build the first pizzeria on the lunar surface.
“We started thinking about this project last year” said Domino’s spokesman Tomohide Matsunaga to the UK’s The Daily Telegraph, “although we have not yet determined when the restaurant might open.”
This might come off strange, but outer space experiments are no new concept forJapan. Sapporo had already taken that plunge 3 years ago, using third generation barely grown on the International Space Station (ISS) to brew 100 bottles of space beer.
Upon completing the brew, the beers were sent back into orbit for a special test tasting in Tokyo. There was absolutely no difference in the taste of the microgravity brewed suds and the home brewed, but it made quite the buzz for the Sapporo brand!
Unfortunately Domino’s plans most likely wont add up quite the same as the Japanese beer’s did. Besides the complications that the world has had with current human spaceflight, the cost of establishing a lunar pizzeria is estimated at $23 billion. Dominos net income in 2010 was only $88 million…they’re gonna have to sell a lot more pizzas to make this extraterrestrial dream a reality.
The whole point of this “all steam” campaign is for publicity and brand awareness…because lets face it, there isn’t a soul to sell a single pizza to on the moon.
So why not try something more affordable with guaranteed success? Instead of spending money on some sci-fi fantasy, why not offer consumers promotions within our orbit that they can see and feel! We’re talking about Direct Mail Targeting.
Despite man’s fascination with the internet and the newest ways to hound his potential clients, snail mail has continually proved that with the right content, it never fails. It’s guaranteed to reach their mailbox, that’s 100 percent deliverability (something that email doesn’t have).
Business owners agree on one very distinct benefit of direct mail targeting, and that’s putting something real in their customer’s hands. Combined with visuals and the right level of creativity and this process brings in a hard revenue generation that e-based applications just can’t match.
Fortunately MarketMAPS offers the best geographical tools for postal delivery, helping businesses to target and captivate key customers. And while we admittedly have no data covering the moon, our Postal Code, ZIP Code, andCarrier Routedata is the same stuff used by the US Postal Service, assuring that all of your “Earth Bound” customers get the message.
Visit us anytime, at http://www.MarketMAPS.com