Taking the Road Less Traveled

Posted on November 3, 2011


The Road Not Taken – Robert Frost

“Two roads diverged in a wood, and I—

I took the one less traveled by,

And that has made all the difference.”


You’ve read it in class…or not. If not, you’ve at least heard of the poem. People recite Robert Frost’s The Road Not Taken because its message is enduring and conveniently, fits any occasion—a graduation speech, moving out of your parents house, going to college or deciding not going to college, mid-life crisis situation, business risks and simply, risks in general.


It can be said about many great innovators throughout history too the road less traveled, such as Brian Scudamore, the brilliant man behind 1-800-GOT-JUNK, a college drop out who started the business with $700—now over 100 franchised locations across America. Don’t forget Ben Cohen and Jerry Greenfield, the famous duo that took a course on making ice cream and started their business in Burlington,Vermont because it was the only college town that didn’t have an ice cream store. They’re rich now. And of course, we must remember the phenomenal character and visions of Steve Jobs, the man who made and saved the Apple we know today.


We use maps to get from place to place, but keep in mind they can be used to get from a place to a better place. If you are undecided about starting a business, or if you’ve already started one and are having trouble with marketing, MarketMAPS can help. Know your customers, know your surroundings, know your location, know the demographics, and be successful.


Most importantly, make a decision, take the road less traveled and MarketMAPS will make sure it has “made all the difference.”


Check out MarketMAPS and MapSales.com, both sites work with top national database providers and already have access to all the information you need, including demographics of age, sex, race, household income, etc. Conveniently, you can request a map of a certain area, right down to the zip code and have this data illustrated for you at an affordable price.


Other ways to use our maps:

1. Flyers

Let us create a custom map for you to feature on a flyer or handouts, as they are perfect to hand out at events or hang around town. It will encourage people to go check out your business!

2. Travel

Are you the owner of a traveling business? Are you a travel guide?  Maps not only are great in handouts, but they instantly enhance people’s travel experiences. A map featured in a brochure of a travel guide is a handy tool for visitors and visually engaging.

3. Make a point.

Forbes recently published this map highlighting the dirtiest powerplants in the world—we get their point. Maps are great instruments for providing visual evidence of big statements. They have the power to challenge and change the way people think about something.


There are limitless of ways you can find use for maps. Check out MarketMAPS.com today to help you get started with your map.