5 Reasons Why Advertising Often Fails

Posted on October 5, 2011


Paul Weyland, a broadcast sales trainer, author, speaker and consultant wrote an Entrepreneur.com featured article, “Why advertising ‘doesn’t work’ – marketing problems”, this past June. He’s in the advertising business but admits that he finds himself doubtful when hearing the same statement over and over again: “Well, I tried advertising and it didn’t work.” But it does work, Weyland reminds himself, because he’s seen it work.

On a mission to find out why advertising mostly fails but only sometimes wins, Weyland became a “forensic pathologist for advertising” and has identified the five reasons why advertising, for some, is a complete fail.

  1. Wrong demographic

  2. Horrible creative

  3. Stingy budget

  4. Unreal expectations about results

  5. Marketing problems

Believe it or not, the number 1 issue on why advertising efforts fail is because businesses are simply, as Weyland puts it, “fishing in the wrong pond.” You wouldn’t try to catch a marlin using a hook made for catfish, just like you wouldn’t pay a client with Trident Layers gum (so unfortunate). What is fortunate, however, is MarketMAPS can help with all of those issues, especially with the no. 1 reason: wrong demographic. Our products can provide your business with the highest quality demographic consumer expenditure and style data products. There are thousands of data variables to choose from: census data, estimates and projections, media mark consumer behavior, assets and debts, climate, retail potential, etc. In other words, whatever data you need, MarketMAPS can provide.


Check out our exclusive maps and see what we can do for you at MarketMAPS.com and some of our standard demographic maps from our sister site, mapsales.com